Cases — Spaces

Automotive · Configurator + Content Engine

Urban Automotive — Selling the dream, before it's built

Urban Automotive builds bespoke luxury vehicles, sculpted to each customer's taste. That exclusivity created a marketing problem: imagery could only be shot when a portfolio build was finished, and only when the client allowed it. Inspiring the market proactively was impossible.

Spaces changed both sides of the equation. A realtime configurator on the Spaces platform lets customers build their dream vehicle in photoreal quality, on Urban's website and on showroom screens. Every configuration becomes a shareable PDF, and every session feeds option and trend data into the CRM.

With the AI module, Urban now photographs and films any configuration digitally, on any location, with culturally relevant scenes per region.

Configured

Generated

Configured

Generated

Furniture · Configurator + Content Engine

Formi'Table — Every table in the picture, without lifting 300 kilos

Formi'Table builds outdoor tables in premium wood on steel frames, in a huge range of dimensions and colors. Beautiful to own, brutal to photograph: the tables weigh 300 kilos and more, and with this many wood types and frame colors, a shoot could only ever show a fraction of what customers can actually order.

The Spaces configurator lets every customer compose their perfect table, on the website and at the trade fairs where Formi'Table sells and inspires. The Content Engine takes it from there: every possible variant, placed in the culturally relevant setting that fits the audience, from a Flemish garden to a Mediterranean terrace.

Hyper-personalized inspiration for the full catalog, at a fraction of the cost of a real-life shoot. And no forklift required.

Configured

Generated

Automotive · Configurator + Content Engine

Cavalier Automotive — From example to order, in one conversation

Cavalier Automotive wanted to close the gap between showing examples and showing results. Their sales conversations relied on photos of past builds: close to what the customer wanted, never exactly it.

With Spaces, their team configures the exact vehicle together with the customer, live, in photoreal 3D. The conversation moves from "something like this" to "this one, in this spec". The same tool travels with the brand: integrated into their trade fair booth, it turns stand visits into concrete configurations instead of brochure handouts.

Those brochures changed too. Cavalier uses the AI module to generate the imagery that fills its website and print materials: real specs, photoreal quality, no shoots. Every example a customer sees is a vehicle Cavalier can actually build.

Pet care · Content Engine

Moderna Products — Content at scale, without the animal handlers

Moderna Products makes pet care products for a global market. Anyone who has organized a photoshoot with animals knows the problem: animals don't take direction. Shoots take patience, handlers, retakes and time, for every product, every variant and every market.

With Spaces, Moderna generates product photo and video at scale from 3D models, no shoot required. The catalog is visualized continuously instead of collection by collection, and new variants get imagery the week they are decided, not the quarter after.

The bigger unlock is localization. Moderna sells and advertises across many countries, and every market has its own taste: different interiors, different styles, different preferences in colors and finishes. Generic marketing visuals rarely resonate everywhere. Spaces generates culturally relevant scenes per region as a standard workflow, so websites, brochures and campaigns feel local in every market, from one source of product truth.

Configurable brands,
made visible.

Urban Automotive — Selling the dream, before it's built

Formi'Table — Every table in the picture, without lifting 300 kilos

Cavalier Automotive — From example to order, in one conversation

Moderna Products — Content at scale, without the animal handlers

Your product could be the next case.